Does your salon have a fully functional, mobile-responsive website? Since most people research local businesses online, maintaining a fast website with a simple user interface is imperative for the success of your salon business.
Regular website maintenance and updation are the only ways to ensure your salon can be found online by people in your local area. Failure to maintain and update your salon website will hurt its ranking on popular search engines like Google and Bing.
Website maintenance and search engine optimization go hand in hand. Search engine algorithms favor websites with frequent new content and updates. So, if you want to improve the local SEO of your salon’s website, read along to learn the best website maintenance practices.
As a result, people in your local area will have a better chance of discovering your salon website when conducting local searches for salons on Google and Bing.
The Top Ways to Maintain and Update Your Salon Website
Below are the top seven ways website maintenance and updation can improve your salon website’s SEO and digital marketing strategies to attract new customers and sales.
1) Add New Blog Posts
A generic salon website only has product and service pages with descriptions and contact information. Since this information does not need regular updating, you need to find something else to update to boost your website’s local SEO regularly.
One way to impress search engines as well as establish yourself as an industry leader is to add new blog posts to your salon website weekly. For instance, you could make an informative blog about the salon industry with posts about the latest advancements and stories in the beauty industry.
Make a fun, educational and exciting blog with regular posts that keep people engaged. It will drive traffic to your salon website and boost its ranking.
2) Reduce Page Load Times
Slow-loading webpages will lower your search engine rank and annoy visitors to your salon website. The common reason for slow page loads is unnecessarily large image and video content.
Look for ways to compress your salon website’s images and videos to reduce their file sizes so visitors can load them faster. Many free online file compressor tools like TinyPNG can assist you in this effort.
3) Quality Control Checks
You never know when something on your website might stop working, such as its hyperlinks, webpages, contact forms, videos, or images. Perhaps your website hosting servers have gotten an unexpected virus or malware infection that you must resolve.
You must catch anything wrong with your website as soon as possible before visitors and search engine crawlers discover these malfunctions. That is why you should conduct weekly quality control checks on your website by testing all the links, images, videos, and web pages to ensure they load quickly and correctly.
If you spot any problems, try to resolve them immediately. It is the best way to avoid annoying your visitors and receiving a lower rank in search engines.
4) Update Your Content Management System
It is safe to say that most salon owners don’t use websites with straight-up HTML files like they did 20 years ago. Today, salon owners can use content management systems like WordPress and Joomla to update and maintain their salon websites without doing any coding.
Take advantage of the convenience of your content management system. Log into it periodically to update the software running the system and all the individual plugins you have installed and running on your website. Keeping the theme, software, and plugins updated will help sustain the total functionality of your website.
5) Prevent Security Breaches
Data security breaches happen to even the biggest and most popular websites. If you use your salon website to process customer contact information or financial data, you must keep these sensitive details confidential for the sake of your leads and customers.
Your regular website maintenance duties should include applying security patches and updates to address the latest security threats, such as the newest virus and malware infections. Periodically review your website for any potential security vulnerabilities to reduce the risk of security breaches. And if you don’t already have a website with at least 128-bit SSL encryption technology, make sure to integrate it into your website right away.
6) Improve Your Website’s Compatibility
Some salon owners may forget that potential customers use a variety of platforms to access their salon websites, such as smartphones, tablets, and laptops running on Windows, Android, and iOS operating systems. If you only develop your website to run on one platform successfully, you will miss out on potential customers using other platforms to visit your website.
Updating your website to become responsive will allow it to run successfully on any platform. That means it will show up clearly and visibly on computer devices of all different screen sizes. If you have multiple devices to test your website’s responsiveness, that can help you verify it.
Keeping your website responsive is an ongoing job as tech companies continue releasing new tablets, smartphones, and laptops along with new versions of internet browsers (like Google chrome, Mozzila Firefox, etc). Try to remain aware of the latest operating systems and technologies your visitors might use to visit your website. Then, apply the necessary updates to ensure your website remains compatible.
7) Backup Your Website Data
One of the most devastating things that could happen to a salon website owner like yourself is a cyberattack that causes you to lose your website data. A cyberattack could wipe out all your website content, including the lead and customer information stored in your website databases.
Regularly backing up your website data will enable you to quickly restore your website in case of a cyberattack or malware infection. That way, you don’t have to worry about driving away potential customers or losing the ranking you worked hard for on search engines.
Hosting companies and content management platforms offer tools to back up your data easily. It only takes a few clicks to initiate a backup update that saves all your current website data as it exists at the time of the update. You can store the data on a cloud server or save it to an external USB flash drive.
To play it safe, save your backup data on both a cloud server and an external USB flash drive. Depending on how frequently you update your website, it is best to back up your website data at least once a week or month.
Hire a Professional Marketer for Additional SEO Assistance
Would you like professional assistance in regularly maintaining and updating your salon website? The Salon Marketing is an award-winning digital marketing agency with a team of marketing professionals specializing in creating exclusive local SEO strategies for salon business websites. We can assist you with all your salon’s website maintenance and updation needs.
Hey, I'm Anshul and I'm a 2-comma club award winner with over a decade of experience in the digital marketing industry. I specialize in helping salon and spa businesses scale their business using proven digital marketing strategies.
Throughout my career, I've had the privilege of working with a diverse range of clients, from world-renowned motivational speaker Tony Robbins to marketing guru Russell Brunson, as well as internet sensations like Julius Dein and Dan Henry.