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Cut Through the Email Noise: 7 Salon Email Ideas Clients Love

Cut Through the Email Noise: 7 Salon Email Ideas Clients Love

Cut Through the Email Noise: 7 Salon Email Ideas Clients Love

Do your salon emails go ignored? People get hundreds of emails daily. So how do you make yours stand out?

Beyond basic reminders, there are smart ways to use email marketing. Well-written messages show clients you respect their time. Emails that give value can better:

  • Build loyalty
  • Create engagement
  • Drive bookings

In this article, we share 7 email types that delight subscribers without annoying them. These strategic emails will make people eager to hear from your salon.

1) Special Offers & Promotions

The salon industry is all about finding the perfect balance between attracting new clients and retaining loyal ones.

Enter the power of special offers and promotions. Crafting an enticing email with a well-thought-out promotion can be a game-changer. These emails might spotlight limited-time discounts, exclusive package deals for the holiday season, or perhaps a special offer tailored to a client’s previous preferences (think: discounts on favorite products or services).

And its not just about keeping seats full during slow times. These promotions can also make existing clients feel valued and recognized. It’s a subtle reminder that says, “Hey, we appreciate you choosing us, and here’s a little something to show our gratitude.”

There might be instances where clients want to try a service that they haven’t experienced before. For instance, a discounted facial treatment might entice a regular haircare client to indulge in a spa day, expanding their experience with the salon’s offerings.

When executed with genuine appreciation and without overloading inboxes, promotional emails can strengthen client relationships and boost salon revenue in the process.

2) Product recommendations

You know that feeling when a friend just gets you? Like when they recommend a movie or a book, and it’s exactly what you needed? That’s the vibe we’re going for with product recommendation emails.

Let’s say you have a few clients who always opts for curly hairstyles. How thrilled would they be to get an email from you, saying, “Hey, we just got this amazing curl-defining cream that you’ve got to try!”?

It’s not just about pushing products; it’s about making your clients’ lives better. Offering them solutions they might not have even thought about can show you’re not just interested in their business, but also in their well-being.

And let’s be real; who doesn’t love a good product that actually works? Especially when it comes from a trusted source, like their go-to salon.

These recommendation emails can turn a casual visitor into a loyal customer and possibly even a raving fan. It makes their salon visit complete, taking the experience from ‘just a service’ to a full-circle care package.

So go ahead, share the love and the great products. Your clients will thank you for it.

3) Educational Content

The beauty and wellness industry is a vast ocean, and navigating it can sometimes feel overwhelming. There’s always a new trend, a new product, or a new technique buzzing on social media.

This is where educational emails step in.

Think of them as a comforting chat over coffee with a trusted friend who’s giving you the real scoop. “Should I really be brushing my curly hair when it’s dry?” or “What’s the deal with blue light and our skin?”.

When salons share handy tips and how-to guides, or even debunk some common beauty myths, it shows clients that their salon isn’t just a place to get a service—it’s a knowledge hub.

These informative tidbits are not just beneficial for clients; they’re sharable, which means more word-of-mouth (or, in today’s terms, ‘share’) promotion.

By positioning itself as an expert, a salon fosters trust. And not just that, you can put these helpful tips on your website as blogs for future visitors. This will get you instant credibility and make competition irrelevant.

4) Loyalty Programs and Birthday Wishes

Ever gotten a surprise birthday discount from your favorite coffee shop? Felt good, didn’t it? Unexpected gestures work like a charm, and it’s something every salon can recreate.

Let’s chat about Jane. On her birthday, she wakes up to an email from your salon, offering a little treat for her next visit. It’s not just about getting Jane back in the door—it’s a warm, virtual hug saying, “We remember you, Jane. Happy Birthday!”

Now, imagine if every time Jane visited, she racked up points just for being her fabulous self. Maybe those points lead to a free hair treatment or a discount on her favorite products.

That’s the magic of loyalty programs.

It’s like a fun game where clients get rewarded just for coming in or referring a friend. And hey, who wouldn’t love an occasional ‘VIP early access’ to a new service or a special yearly surprise?

It’s not all business. These gestures—birthday shout-outs and loyalty rewards—are about creating a friendship with clients.

It’s about telling them, “We see you, and we’re glad you’re here.”

5) Newsletter Updates

The “Newsletter Email”, instead of being just another email in the pile, can be a friendly catch-up session. “Hey there! Just wanted to let you know we’ve got some fresh summer shades in!” or “Guess what? Mia, our amazing nail artist, just returned from a workshop, and she’s got some trendy designs up her sleeve!”

But a newsletter isn’t just about the new stuff. It’s also a space to share behind-the-scenes glimpses, staff celebrations, or even showcase client transformations of the month. It’s a virtual window into the salon’s world, keeping clients connected even when they’re not physically present. Plus, sprinkling in a tip or two, like how to maintain hair color or the latest skincare trend, can add an informative touch.

The key is to keep it light, personal, and genuine. It’s less about advertising and more about building a conversation. So, while numbers, promotions, and business metrics have their place, the heart of a salon’s newsletter should pulse with stories, updates, and a touch of human warmth. It’s like extending an invitation, month after month, saying, “Come on in, we’ve got some news to share!”

6) Review Email

Asking for reviews is your chance to show the clients that their opinion actually matters to you. Picture this: You send an email after a client’s appointment saying, “Hey Jane, we hope you loved your new look! If you could spare a minute to share your thoughts, we’d be super grateful.”

This isn’t some generic call-to-action; it’s a personalized request that shows you value their input. And it works both ways. Good reviews are obviously great, but even constructive criticism can help. It shows you where you need to up your game. The idea is to make the request genuine, maybe even offering a small incentive like a discount on their next service or a free product sample as a thank-you gesture.

When done right, asking for a review isn’t pushy; it’s an extension of the relationship you’re building. It gives clients a voice and a stake in your business. It’s a subtle reminder saying, “We value your time with us, and we’d love to hear about it!”

7) Holiday Emails

These emails are the perfect chance to break away from the usual ‘business talk.’ We’re talking fun hairstyle ideas for New Year’s Eve, a roundup of the salon’s favorite moments from the past year, or even just a heartfelt ‘Happy Holidays’ message.

It’s more than just an email; it’s like becoming part of someone’s holiday traditions. Whether you’re offering a special discount for Christmas or a pampering package to kick off the New Year, the vibe should be less ‘salesy’ and more ‘hey, we’re celebrating too!’

Bottom line: A holiday email from your salon should feel like opening a little gift. It’s not about pushing services; it’s about sharing the love and joy of the season. Because in the end, who doesn’t love feeling a little extra special during the holidays?

How Frequent is too Frequent?

Hands down this is the most asked question when it comes to email marketing for salons.

There’s no magic number here, it all depends on how much value you’re able to share with your salon clients without spamming them.

In our experience, anywhere between 1-4 quality emails per week is a good number. Again make sure that your audience looks forward to your emails rather than see them as a nuisance and unsubscribe from your email list forever.

Conclusion

We hope this article has been helpful in understanding that email marketing for your salon isn’t just about promotions or updates—it’s about fostering meaningful relationships with your clients.

But hey, we get it; managing a salon is already a full-time gig, and mastering the ins and outs of email marketing can feel overwhelming.

If you’re nodding your head and thinking, “I could use some expert guidance on this,” then we’re here to help. Whether you’re just starting out with email marketing or looking to refine your strategy, our team is all ears. Shoot us a message to see how we can elevate your salon’s email game. Because at the end of the day, an impactful email is more than just words and images—it’s a building block in a lasting relationship with your clients.

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