Whether you are just starting out as a brand new business or you are simply looking to expand an already-successful salon name, marketing and advertisement are two of the most important investments you can make. And with the end of the summer rapidly approaching, there are endless opportunities for unique ways to promote your business.
Let’s look at a few salon marketing ideas for August to help your brand stand out amongst a highly competitive crowd.
1. Promote National Wellness Month with Specials
Did you know that August is National Wellness Month? Well, if not, now you do!
Tap into this national celebration by offering wellness-focused treatments and services at your salon. This could include combining some of your already popular and well-known services like facials and aromatherapy sessions. Or, you could switch it up and offer some new and temporary services that you don’t usually provide such as yoga or meditation classes, if your space allows for it.
Use social media to market your specials, and consider collaborating with other local business in order to attract new clients.
2. Offer Back-to-School Beauty Specials
Yep, it’s that time of year again! Back-to-school season is upon us, and that means millions of parents across the country are prepping their school-aged children to return to school.
As a salon owner, this creates a perfect opportunity for you to offer special deals and packages tailored to students, teachers, and parents alike who want to start the school year looking and feeling their best
Below are a few ways you can tap into this fruitful season:
- Student Discounts: Offer discounted haircuts, manicures, or skin treatments for students. Remind parents that picture day, homecoming, and other back-to-school events will be happening right around the corner. Ask your local schools if you can offer discount cards at their registration.
- Teacher Appreciation: Show appreciation for local teachers by offering exclusive discounts or special packages designed just for them! Teaching is a challenging and often under-appreciated job. By showing your support for them, you could win them over as clients for the rest of their lives.
- Family Packages: Create family packages that allow parents and children to get haircuts or mani-pedis together. Back-to-school season can be stressful for everyone, and it often leads to tension within the family. By encouraging fun and productive activities like this, you can help take some of the stress away.
Don’t miss out on one of the busiest consumer months of the year.
3. Celebrate Relaxation Day on August 15th
Since August 15th is National Relaxation Day, you can use it as a perfect opportunity to get new clients in the door or to encourage long-term clients to come back.
The best way to do this is through social media campaigns and email marketing. Create a social media campaign that highlights the benefits of relaxation and self-care. Share tips and tricks, client testimonials, and even before and after photos of relaxation treats. Everyone should treat themselves occasionally!
Another way to tap into this celebratory day is by transforming your salon into a relaxation haven. You can do this with calming music, soft lighting, and even aromatherapy diffusers, candles, or incense. Completely alter your clients typical experience at your salon into something brand new. This will encourage reviews online as well as word-of-mouth recommendations.
4. Encourage End-of-Summer Revivals
While going into the summer season is a well-known busy season for salons, as clients are prepping for weddings and vacations, the end of the summer can be just as busy, and many salons are missing out!
For example, if you run a hair salon, remind your clients about the damage water and sun exposure can have on their hair during the summer, and make it clear that you are here to save the day with your brand new “hair revival packages.” Packages can include things like deep conditioning treatments, color corrections, and scalp massages.
Promote these services within your business using an “end-of-summer specials menu” or online using social media and email campaigns.
5. Showcase Self-Care Saturday Specials on August 31st
Self-care is so important, but unfortunately, it is at the bottom of most people’s priority lists. Everyone deserves to take a moment for themselves, and this is the perfect opportunity to encourage people to do so.
So, as an extension of your National Wellness Month marketing, close out the month with Self-Care Saturday specials.
This could include:
- Self-Care Packages: These exclusive, one-day-only packages could include things like facials, manicures, and relaxing massages. As a bundle, you can offer a discounted rate.
- Workshops and Mini-Classes: Many people don’t even know how to take care of themselves! You can use this opportunity to teach stress-relief techniques or meditation along with hair care tips or skincare routines. Charge a small fee to participate, then you can offer free samples of products during the classes.
- Product Discounts: Leading up to Self-Care Saturday, promote the event by offering discounts on all self-care related retail products you sell. For example, this could include things like skincare, essential oils, or wellness kits.
As you can see, the possibilities for self-care Saturday are endless! Don’t miss out on this opportunity that only comes around once a year.
Transform Your Salon’s Presence with Expert Marketing
Growing a brand can be difficult and time-consuming in many ways. These promotional events do not happen overnight and without time and effort. But you don’t have to do it alone.
At The Salon Marketing Agency, we specialize in helping salons like yours thrive in a competitive market. Our team of experts is dedicated to creating customized salon marketing ideas that resonate with your target audience and drive real results. Whether you’re looking to boost your online presence, manage customer reviews, or launch compelling promotional campaigns, we’ve got you covered.
Don’t let the challenges of marketing hold you back from achieving your salon’s full potential. Contact us today to learn more about how we can help you grow your brand and attract more clients.
Hey, I'm Anshul and I'm a 2-comma club award winner with over a decade of experience in the digital marketing industry. I specialize in helping salon and spa businesses scale their business using proven digital marketing strategies.
Throughout my career, I've had the privilege of working with a diverse range of clients, from world-renowned motivational speaker Tony Robbins to marketing guru Russell Brunson, as well as internet sensations like Julius Dein and Dan Henry.