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In this case study, we showcase our collaborative work with Currie Day Spa, a prominent salon located in the tri-state area. Our team at The Salon Marketing implemented a holistic digital marketing strategy to revitalize the salon’s online presence. By focusing on website redesign, email marketing, professional social media reels, and SEO, we aimed to enhance the salon’s visibility, engagement, and customer acquisition.

case study

Transforming a Salon's Digital Presence: A Comprehensive Marketing Case Study

Challenges

Outdated website design that failed to reflect the salon's brand and expertise.

Salon’s social media content could use some professionally created reels.

Salon’s social media content could use some professionally created reels.

Poor user experience leading to high bounce rates.

Limited online visibility and organic search traffic.

No online shopping cart setup on website.

What's the

Solutions.

1

Website Redesign

1

Website Redesign

2

Search Engine Optimization

2

Search Engine Optimization

3

Email Marketing

3

Email Marketing

4

Social Media Reels Creation

4

Social Media Reels Creation

Results

In the last year alone, sold close to quarter million of dollars worth of beauty products and gift certificates.

Ranking for 8,600 keywords overall. Their closest competitor ranks for about 1,200 keywords overall.

Able to retain and engage with the existing clients using
the targeted email
campaigns.

100,000+ views on the reels created by The Salon Marketing.

Average 30,000 page views per month on their website.

Ranked on 1st page of Google for 600+ Keywords.

TESTIMONIAL

Our Experience has been wonderful! As win any salon business, ours too has a lot of moving parts. It’s great to have a team like yours to run and manage our marketing efforts with such great results. You guys are always applying the latest strategies when it comes to online marketing. Our business sales, both online and offline have grown year on year basis. We invest a lot of money into the salon and its interior, and your services helped us represent the same with our online presence. The ideas that you brought to us were game-changers for our salon. Thank you for all you do!

Randy Currie

Randy Currie, Owner Currie Hair Skin and Nails

Let's start boosting foot falls in your salon with us.