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Local SEO

Increase the visibility of your salon in your neighbourhood.

Keep those chairs booked by ranking in top search results and be the best visible salon locally.

Local SEO

Increase the visibility of your salon in your neighbourhood.

Keep those chairs booked by ranking in top search results and be the best visible salon locally.

Our Salon-Focused Local SEO Solutions

In the beauty business, being discovered locally brings in clients. Yet many salons struggle with online visibility despite having a nice website and active social media. The missing ingredient? A targeted local SEO strategy.

We customize an local SEO blueprint delivering the right neighborhood traffic to fill your chairs better than paid ads alone. Our strategic solutions include:

Our Salon-Focused
Local SEO Solutions

In the beauty business, being discovered locally brings in clients. Yet many salons struggle with online visibility despite having a nice website and active social media. The missing ingredient? A targeted local SEO strategy.

 

We customize an local SEO blueprint delivering the right neighborhood traffic to fill your chairs better than paid ads alone. Our strategic solutions include:

Area Based
Keyword Research

Area based keyword research is vital for local businesses targeting customers in specific neighborhoods or cities. It involves identifying the actual search terms people enter when looking for services in a defined geographic vicinity. For a salon owner in Miami, this means compiling keywords Miami locals enter around hair care needs – terms like “Miami beach hair salons,” “Brickell hair extensions,” or “South Beach balayage experts.” 

Area based keywords help optimize online listings so one ranks prominently when consumers seek what you offer in your metro area. Doing this research provides tremendous advantage over competitors still targeting generic keywords. After all, winning local customers depends entirely on visibility when they search for solutions right around the corner.

Area Based
Keyword Research

Area based keyword research is vital for local businesses targeting customers in specific neighborhoods or cities. It involves identifying the actual search terms people enter when looking for services in a defined geographic vicinity. For a salon owner in Miami, this means compiling keywords Miami locals enter around hair care needs – terms like “Miami beach hair salons,” “Brickell hair extensions,” or “South Beach balayage experts.” 

 

Area based keywords help optimize online listings so one ranks prominently when consumers seek what you offer in your metro area. Doing this research provides tremendous advantage over competitors still targeting generic keywords. After all, winning local customers depends entirely on visibility when they search for solutions right around the corner.

Onsite
Optimization

On-site optimization refers to enhancing your salon website’s underlying structure to boost local SEO rankings. Some key elements our team focuses on include speeding up your website loading time, improving site navigation experience, integrating schema markup so search engines better understand your business, and sprinkling geo-targeted keywords naturally in site content. 

We also ensure your website is mobile-friendly, a crucial factor now that over 50% of searches occur on smartphones. On-site tweaks allow us to position your salon website authority as a trusted area leader when people search related terms. The technical foundation has immense impact on search visibility down the line, letting us showcase why your services outperform competitors. Done right, on-site optimization allows conversion-focused enhancements like calls to action and lead generation to hit their full potential with larger site visibility.

Onsite
Optimization

On-site optimization refers to enhancing your salon website’s underlying structure to boost local SEO rankings. Some key elements our team focuses on include speeding up your website loading time, improving site navigation experience, integrating schema markup so search engines better understand your business, and sprinkling geo-targeted keywords naturally in site content. 

 

We also ensure your website is mobile-friendly, a crucial factor now that over 50% of searches occur on smartphones. On-site tweaks allow us to position your salon website authority as a trusted area leader when people search related terms. The technical foundation has immense impact on search visibility down the line, letting us showcase why your services outperform competitors. Done right, on-site optimization allows conversion-focused enhancements like calls to action and lead generation to hit their full potential with larger site visibility.

Copywriting & Content Strategy

Killer copyrighting and strategic content are essential for any sustainable local SEO campaign. We shape your salon’s unique value proposition into compelling web page copy and blog articles targeting customers seeking those specific strengths.

 

Know thru online reviews you particularly excel at balayage applications and updos? Our blogs will communicate that mastery using geo-optimized keywords to match such intent. We’ll showcase why your hair colorists achieve what competitors cannot.

 

Content additionally boosts relevance and authority in the eyes of search engines, earning top positioning for those specialized terms over time. Beyond copy, we strategically incorporate stylist videos, before/after photos, reviews, service menu details and pricing to streamline appointment booking  journeys.

SEO Audit &
Link Building

We perform thorough SEO audits identifying technical vulnerabilities or missed optimization opportunities that may be obstructing your salon’s visibility. Things like site speed, broken backlinks and accessibility issues impact search rank potential. We uncover trouble spots then map out fixes – whether resolving technical site errors or strategically building inbound links from trusted beauty industry media sources to lend credibility.

Link building directs relevance-lending domains towards your salon so search engines elevate you as topic authority ahead of rival area salons. We identify quality link building outlets best aligning with your services and brand image to seek natural earned placements, whether in local magazine write-ups, neighborhood blogs or industry beauty editorials. Because links signal trust and social proof to search algorithms calculating rank, they remain crucial for sustaining top positioning over the long run. Our SEO audits and ongoing link building keep your salon visible as area leader when consumers search related terms.

SEO Audit &
Link Building

We perform thorough SEO audits identifying technical vulnerabilities or missed optimization opportunities that may be obstructing your salon’s visibility. Things like site speed, broken backlinks and accessibility issues impact search rank potential. We uncover trouble spots then map out fixes – whether resolving technical site errors or strategically building inbound links from trusted beauty industry media sources to lend credibility.

 

Link building directs relevance-lending domains towards your salon so search engines elevate you as topic authority ahead of rival area salons. We identify quality link building outlets best aligning with your services and brand image to seek natural earned placements, whether in local magazine write-ups, neighborhood blogs or industry beauty editorials. Because links signal trust and social proof to search algorithms calculating rank, they remain crucial for sustaining top positioning over the long run. Our SEO audits and ongoing link building keep your salon visible as area leader when consumers search related terms.

Competitor
Research

We perform meticulous competitor analysis to map your salon’s positioning against other hair professionals capturing local market share. Competitive audits reveal what rival spas offer, where their online visibility falters, what unique services you provide by comparison. We scrutinize real competitors based on location relevance, price point similarities and service style overlap. 

This intelligence informs how we can help your services stand apart with distinct SEO messaging while fixing gaps competitors fulfill better. Ongoing competitor monitoring shows us what local keyword phrases propel industry leaders to the top of search rankings. With that intel, we customize SEO solutions maximizing your visibility for sought-after enquiries they presently dominate. Competitor insights additionally help us establish community authority and trust signals through credible link building outreach. By understanding the local salon brand landscape, we strengthen your market position to shine as neighborhood service leader Google suggests ahead of the pack.

Competitor
Research

We perform meticulous competitor analysis to map your salon’s positioning against other hair professionals capturing local market share. Competitive audits reveal what rival spas offer, where their online visibility falters, what unique services you provide by comparison. We scrutinize real competitors based on location relevance, price point similarities and service style overlap. 

 

This intelligence informs how we can help your services stand apart with distinct SEO messaging while fixing gaps competitors fulfill better. Ongoing competitor monitoring shows us what local keyword phrases propel industry leaders to the top of search rankings. With that intel, we customize SEO solutions maximizing your visibility for sought-after enquiries they presently dominate. Competitor insights additionally help us establish community authority and trust signals through credible link building outreach. By understanding the local salon brand landscape, we strengthen your market position to shine as neighborhood service leader Google suggests ahead of the pack.

Reporting &
Analysis

Every one of our SEO campaigns starts by correctly setting up and implementing Google Analytics. Your website might already have it installed, but we ensure that it’s tracking everything possible, including Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic. 

Without analytics tracking on your site, how will your business know what is working and what isn’t?
 
We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing. This keeps us accountable and shows you what is working and what isn’t. It’s all well and good to get traffic, but this traffic needs to be turning into more conversions and sales.

Reporting &
Analysis

Every one of our SEO campaign starts by correctly setting up and implementing Google Analytics. Your website might already have it installed, but we ensure that it’s tracking everything possible, including Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic. 


Without analytics tracking on your site, how will your business know what is working and what isn’t?
 
We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing. This keeps us accountable and shows you what is working and what isn’t. It’s all well and good to get traffic, but this traffic needs to be turning into more conversions and sales.

Pixel Perfect

This is the main factor that sets us apart from our competition and allows us

SEO Optimized

This is the main factor that sets us apart from our competition and allows us

Customized Style

This is the main factor that sets us apart from our competition and allows us

In Time Result

This is the main factor that sets us apart from our competition and allows us

Pixel Perfect

This is the main factor that sets us apart from our competition and allows us

SEO Optimized

This is the main factor that sets us apart from our competition and allows us

Customized Style

This is the main factor that sets us apart from our competition and allows us

In Time Result

This is the main factor that sets us apart from our competition and allows us

Let's start boosting foot falls in your salon with us.

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