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Salon SEO in 2024: A complete guide

Salon SEO in 2024: A complete guide

Salon SEO in 2024: A complete guide

An in-depth and proven SEO guide for salons that’ll help you dominate local searches and blow the competition out of the water.

Introduction

What’s the first thing someone does when they’re looking for a new salon? It’s the same as when they look for shoes, clothes, or a new car. They go to a search engine like Google or Bing and are presented with a long list of search engine results.

That Search Engine Results Page (SERP) would have thousands of results. However, most people never get beyond the first three or four and rarely scroll past the first ten results.

Imagine a potential client searching for a “balayage hair salon” eager to find their next color transformation. They scroll through Google results, contacting the top three salons that appear.

While your trend-setting stylists consistently deliver vivid, dimensional balayage – without securing prominent first-page search visibility, your salon stays unseen. Never discovered by that excited searcher ready to book.

The reality is – that no matter how exceptional the services, how talented the team or how delighted the existing customers are, salons failing to rank highly in search results remain invisible to new visitors exploring options online.

But the moment your salon website captures those critical top search rankings, an entire world of new clientele is suddenly unlocked. This is what SEO helps you to do!

A whole branch of online marketing is devoted to helping businesses improve their position in search results. Search Engine Optimization (SEO) configures your website and entire online presence to make your salon more relevant to search engines. This article covers what SEO best practices look like in 2024 and how they can benefit your salon.

What is SEO?

SEO stands for Search Engine Optimization. Simply put, optimizing a salon’s online presence is a strategic process to achieve higher visibility in search engine results for relevant beauty and hair service queries. The higher your salon ranks for searches people are likely to do when needing beauty/hair services, the greater number of impressions, clicks and walk-in traffic you earn from search engines.

But why does your salon’s website need SEO?

From social media ads to printed flyers, marketing avenues promising new clients seem endless for salons. Yet most options share a common pain point – continuous investment costs that strain budgets.

But what if reliable visibility and bookings didn’t require expensive ongoing campaigns?

Since most salons run on slim profit margins, Search Engine Optimization makes the most sense for salon businesses. Here are a few reasons why:

  1. Pay-per-click ads like Google Ads can cost anywhere from $1 to 10+ per click, and the budget adds up quickly for unpredictable traffic. Organic SEO leads cost nothing upfront and bring targeted visitors. 
  2. Optimizing existing web pages is more affordable than building new landing pages (which is a must when you run paid advertisements). SEO improves what already exists on your site to attract organic search visibility.
  3. Ranking for locally optimized keywords like “salon Minneapolis” or “hair color in dallas” taps into searchers ready to book in your area.
  4. SEO delivers a consistent stream of traffic month-to-month without ongoing advertising expenses compared to paid channels. Results compound over time.

In addition to visibility and discoverability, SEO enhances perceptions around credibility and authority in search. Given the majority of searchers rarely venture past the first few results, achieving a top positioning signal to prospects that a salon provides quality, trusted services.

How Search Engine Works?

Now that we comprehend the importance of SEO let’s understand how a search engine works before proceeding to optimization strategies.

It’s no secret that Google dominates the search market with over 90% market share. Nevertheless, the goal of any search engine is to provide the most relevant results quickly to match users’ inquiries. 

Search engines make a complex process seem effortless. You type in a search term and, within seconds, receive a long list of results sorted by relevance. The higher a result is on the list, the more connected it is to your original search. However, arriving at these results involves several steps.

Crawling

Search engine web crawlers, or bots, constantly scan billions of web pages to find available content. They travel from link to link in search of online content. 

Indexing

Once crawled, the search engine indexes web pages and stores information about content, location, search keywords, recent updates, and other factors. This indexing step is part of the way the search engine determines what is most relevant to a given search.

Ranking and Serving

When a user inputs a search term, the engine goes through its index and, using advanced algorithms, delivers the ranked results. The most relevant results appear at the top of the page.

Now that we have an overview of how search engines work, let’s try to understand the geographical classifications of SEO.

Geographical SEO Classifications

As we learn about salon SEO, it’s crucial to understand targeting dimensions based on service area – namely, the difference between local, national and regional efforts:

Local SEO

This targets search ranking improvements in your immediate servicing vicinity – city, ZIP codes, neighborhood, etc. For a salon this usually spans a 10-20 mile radius at most. Tactics would focus on city-specific pages, localized content and Google My Business optimization.

National SEO 

National SEO works for salon businesses selling beauty products online. In this case, you want your product catalogue to be visible across the entire country. After all, people can buy the products online from your website, irrespective of their location.

Note: If you have an online shop and a brick-and-mortar salon(s), it’s easy to be confused about which way to go: local SEO or National SEO?

We had a similar situation with one of our salon clients, and we got pretty sweet results by mixing those two! We optimized the service pages for local SEO and their online shop for national SEO. Reach out to us if you need further advice on this. 

Additionally, for salons targeting specific metro regions, there is…

Regional SEO

This is a slight expansion from local SEO that looks to capture search presence across a broader metro area that may span multiple adjacent cities, suburbs, or counties. This may require targeting additional surrounding Geo-targets.

As a local business, most salons should focus on dominating search visibility, specifically in the regions they serve physically.

Three Fundamental SEO Components

Now that we understand that salons should focus on local SEO, let’s examine the three components of a successful SEO campaign. While much of SEO’s focus revolves around website content, as SEO professionals, we know it’s much more involved. Many necessary signals are not visible to the average website visitor but only to search engines.

On-Page SEO

On-page SEO includes items that affect the user, such as keywords and content quality. It also involves less obvious factors, such as the website’s navigation structure and image descriptions.

Off-Page SEO

Off-page SEO refers to how your site interacts with other sites. Part of this effort is backlinking, getting other sites to link to your site. It also involves building a reputation for the site through social media, guest blogging, or other means.

Technical SEO

Technical SEO involves factors that affect your site’s performance with web crawlers. These include structural elements, page speed, and backend coding elements.

What factors impact search engine rankings?

What exactly makes one salon site appear on page one of Google while another on page 5? 

The answer lies in algorithms – the computerized logic behind search engines that assess website elements to decide which are most relevant for a user.

While the Google algorithm uses over 200 factors to determine a site’s rank, as a salon owner, you should know some of the most important elements that significantly impact search engine rankings.

Content Relevance

Search engines try to match results with a user’s intent. Strategic usage of relevant hair/beauty service keywords throughout page copy and metadata signals search query relevance. 

For example, a salon specializing in eyelash services ranks higher than a salon that offers extensions as a secondary service when someone searches for “eyelash extensions near me.”

 Location

As a brick-and-mortar business, the search engine will give more weight to salons near the user’s physical location.

 Content Quality

Informative, well-structured content written for users proves expertise in beauty services better than thin brochure-like pages. Search engines pay attention to spammy content that overuses or “stuffs” keywords onto the page. Natural, well-written information that will appeal to human users is always the best choice.

Backlinks

Relevant websites that link back to your site give it authority and legitimacy, improving its place in search rankings. 

 Reviews

Positive reviews, especially in your Google Business Profile, demonstrate the value of your business. Search engines give well-reviewed businesses a better place in results.

Pro-tip: When you ask a satisfied client to leave a review for your salon, request them to be as detailed as possible and include the service they received. This will be a natural addition to search engines and help improve that particular service’s ranking.

  1. Technical Infrastructure—Is your website secure? Is the website code properly structured? Do pages load fast enough? The answer to all these questions must be yes to help you qualify for relevance and earn rankings.
  2. Site User Experience – Factors like mobile optimization, site speed and thoughtful design impact user experience, which Google values. This creates positive usage signals.
  3. Domain Authority – Historical performance and longevity of the overall site domain influence rankings potential for new pages

Now that we’ve explored the eight underlying elements that have the most influence on determining prominent search visibility let’s shift focus to one of the most foundational ranking signals – keywords.

Salon SEO – Step #1: Keyword Research

What is a Keyword?

A keyword is the phrase a user types into a search engine. Ideally, the content on your page will include phases that match or relate to common search terms. For example, a hair salon will want to include terms that reflect its services: “hair salon”, “perm”, or “Brazilian blowout.” An exact match signals to the search engine that the content is relevant to the user.

Importance of Keyword Research in Salon SEO

Keyword research is the first step of an SEO content strategy. You create a list of frequently searched words and phrases related to your salon’s services. Intent is another consideration when looking at keywords. For example, “perm” might be too general as a keyword because the user could be searching for a DIY perm product instead of a salon.

But how do you know what keywords people are searching for?

Specialized SEO keyword research tools save time by providing information about the value of different keywords, such as their search volume and competitiveness. A keyword with high search volume but low competition is the sweet spot where a website can improve its ranking quickly. You might begin with a free tool like Google Keyword Planner. However, more advanced searches depend on the additional data from paid keyword tools found on sites like Ahrefs and SEMrush.

Local relevance of keywords

As a location-based business, the best keywords for your salon will reflect where you are and what you offer. Local relevance is essential for salons, so you will use phrases that incorporate your city: “best hair salon in Memphis,” “hair stylist in London,” “hair dye salon New York.” 

Your ideal keywords also include specificity about the services offered at your business. Optimizing your site for a keyword like “salon” is too general. Keywords that reflect your specialities help search engines match you when a user looks for specific services like hair extensions, nails, and facials.

A Note on Longtail Keywords

In general, longer keywords are less competitive than short keywords. It is difficult to rank for a short keyword like “hair salon” because large businesses and major chains have big budgets and can invest more in SEO. Smaller businesses should aim for longer keywords because they often have more buyer intent behind them. Someone searching for “hair salons that dye hair near me” is probably closer to booking an appointment than someone just searching for “hair salon” or “hair dye.” 

But my salon offers multiple services. Do I need to do keyword research on each of them?

Great question! Yes, when a salon offers multiple services (most salons do). It is essential to conduct thorough keyword research for each specific service you want people to find you in search results. Here are a few key reasons why:

  1. Each service has its own unique set of related keywords and search patterns. For example, popular keywords around hair services are quite different than nails or facials. Doing the research identifies precise terms for every offering.
  2. It allows you to optimize different site pages around each applicable service line. For example, you may have separate pages for haircuts, color, extensions, bridal, etc., each targeting specific matching keywords.
  3. Ranking well for keywords related to ALL the services you provide allows you to attract and engage the full spectrum of prospective clients searching around related beauty needs online.

Now that we have a solid understanding of keyword research, let’s use it. In the next step, we’ll learn to optimize existing pages to include the keywords we’ve researched, and in step five, we’ll discuss creating new content with those keywords.

Salon SEO – Step #2: On-Page SEO

On-page SEO involves structuring the content on your website. It consists of the placement of keywords, each page’s structure, and the entire site’s overarching organization.

Content Quality

Search engines reward websites for providing relevant, original content. It doesn’t have to be perfect prose, but it does need to connect with your intended audience. Copying content from another site or using generic AI-generated content is not the best strategy here and may even lower your rank in search engines.

Natural Keywords

Sprinkling relevant keywords in your content is an essential SEO practice. However, keywords should appear naturally without feeling forced or awkwardly phrased. It would help if you also placed keywords in content headings because search engine bots give more weight to headings than regular text.

Header Tags

If you discuss about your website with a developer, you will probably hear terms like H1 and H2 headers. To the viewer, topical headers are often distinguished by size, but they are not just playing with fonts. Headers are essential components in an on-page SEO strategy. To the search engine, they provide a simple way to store information about your site.

  • H1: The largest header acts as a title for the entire page.
  • H2: Section headers describe large chunks of content.
  • H3 (and beyond): Each header should relate directly to less content.

Meta Tags

Meta tags are specific HTML code elements that provide additional information about a web page to search engines and browsers. You don’t see them visually on the page itself. However, two commonly optimized tags are meta title and meta description.

Page Title Tag: This goes inside the page’s <head> element. This displays the title seen in search engine results listing your page. Aim for 55-60 chars using your primary keyword.

Meta Description Tag: This is another metadata snippet that summarizes page content shown in search listings. Keep it around 155-160 characters while working on secondary keywords.

When crafted effectively, title tags and meta descriptions preview what a page offers using keywords. This provides a relevant signal to match searches and influences click-through rates. 

For example, a Hair Styling page could have a meta title of “Hair Styling Techniques for Thick and Curly Locks | Salon Name” and a meta description incorporating “expert hair styling for curly and thick hair textures.”

Overall Website-Related SEO

After you have optimized your salon website’s home and service pages as described above, it’s time to examine how they relate to one another. A well-organized site is helpful to both human users and search engines.  

Clear Navigation

Keeping your site user-friendly means making it easy for viewers to find their way around. Links to your booking form or contact page should be displayed prominently.

Purposeful Page Hierarchy

A clear hierarchy of pages makes it easier for search engines to discover all your content. For example, an optimized page address for a service page will be something like “https://mysalon.com/services/perms/”.

The Power of Images

Pictures make your site relatable. Although using stock photos of beautiful models is tempting, you may be better served by using authentic pictures of your staff and clients. Beauty is a relational business, so let people see who you are!

For SEO purposes, images are also a place to include more keywords. The search engine reads the file name and alt text of your images, with each image for use by screen readers. These are great opportunities to add keywords without stuffing them in your main content.

What is alt text?

Alt text is a description of the image attached to the image itself. Search engines cannot see and interpret what images on your website contain, so they rely on alt text. Most modern website builders (including WordPress) allow you to add it while uploading the image.

Loading Speed

You would have noticed when you land on some sites, it takes them forever to load. When that happens, you may automatically navigate away, thinking there’s something wrong with the page. However, this pause may simply be the result of poor website-building practices. Research shows sites with the fastest load times tend to outperform slower counterparts in competitive search rankings. Google even factors page speed into position algorithms now. Quick loading indicates an efficient, modern web presence aligned with user experience priorities. By compressing images, eliminating bloated code, upgrading hosting and leveraging browser caching, sites strike an optimal balance between visual appeal and lean performance.

Salon SEO – Step #3: Local SEO

For salons, most new client inquiries come from nearby residents searching for things like “eyebrow waxing Seattle” or “curly hair cut near me.” So, focusing on location-based SEO is vital.

Google and other search engines can recognize when someone is looking for a nearby service. The results will reflect that intent, listing local businesses at the top of organic results, often connected to a location map. Even though the pool may be smaller, you still want your business to be at the top. That’s where Local SEO comes in. 

Claiming Your Google Business Profile (GBP)

In the Google universe, your Google Business Profile (formerly Google My Business) is the key to improving your local SEO. Think of it as a Facebook or Instagram page, but for Google, Your GBP appears when someone searches specifically for your business or clicks it on the Google location map. The platform displays helpful information like your address, operating hours, and customer reviews.

In case you haven’t done it already, you must claim and verify your business. Typically, all you need to do is search for your business name and Google will give you the option to “Claim This Business.” As part of the process, you will be asked to verify your relationship with the business. You may be asked to produce organizational documents or send a video showing your connection.

Adding Google Business Profile Information

Once you claim your GBP, the best practice is to provide as much information as possible, letting clients know you are active and engaged. While accurate information about your location, hours, and services is essential, you can add much more to entice new clients.

  • Pictures
  • Videos
  • Service descriptions
  • Amenities
  • FAQs

Encouraging Positive Reviews

Your GBP is a place where customers can leave reviews about your business. Every salon owner knows the power of an excellent review to establish trust with potential clients. The more positive reviews you have, the better! 

While you can’t force people to review your business, you can make it easier for them. Sending a follow-up email or text with a link to your Google reviews area will help ensure you have plenty of positive reviews.

Pro-tip: When you ask a satisfied client to leave a review for your salon, request them to be as detailed as possible and include the service they received. This will be a natural addition to search engines and will help improve the ranking of that particular service.

Responding to Negative Feedback

Negative reviews are part of social media marketing. You can minimize the damage they do by giving a professional and respectful response. Ignore the urge to be defensive. Instead, apologize and ask how you might make things better.

Get Listed Locally

SEO is about creating a net of virtual connections that all lead back to your salon. On a local level, this means finding relevant places to list your business. 

Consistent Name, Address, and Phone (NAP) Information

Businesses often change over time. Growth might mean moving to a more prominent location. Many small business owners have replaced landlines with mobile phones. When basic information about your salon changes, you need to update it everywhere, on

  • Websites
  • Social media
  • Business profiles
  • Directories 

Inconsistent name, address, and phone number information is a red flag for search engines. If there is any doubt about the accuracy of your listing, it will push you down in search results or may not list you at all. 

Claiming Your Space on Local Directories

Local business directories are another resource for marketing your salon. Lists on platforms like Yelp, the Better Business Bureau, and your local Chamber of Commerce will improve your visibility. Not only do these listings promote your salon, but they also provide valuable backlinks to your site.

The requirements for listing may be as simple as verifying your business. However, some directories will charge you to appear or will make a distinction between paid and free listings.

Insert Location-Based Keywords

Strategically incorporate relevant city names, streets and neighbourhoods into the page content of not just your website but also GBP and directory listings. This helps pages rank for searches, including those geo keywords.

Salon SEO – Step #4: Off-page SEO

Off-page SEO refers to our efforts to achieve better rankings outside of your salon website. That’s right – your SEO potential isn’t limited to your website. 

The off-page SEO mainly relies on building backlinks

A backlink is any link directing internet users BACK to your salon’s website from an external webpage. These inbound referrals signal to search engines like Google that other sites find your content credible and relevant enough to warrant a mention.

Here’s an example to understand backlinks better:

Let’s imagine your salon business is located in Miami, Florida and specializes in hair coloring services. You invest heavily in a robust website showcasing vivid before-and-after photos of balayage, ombre, and bold hair color transformations.

In your ongoing SEO efforts, you want to rank higher in Miami for keywords like “hair color salon Miami” and “balayage specialists South Beach.”

You notice an article posted last month on the popular local publication Miami Gossip Magazine titled “Best Balayage Salons in South Beach”. As balayage happens to be your signature service, you reach out asking politely if they would consider adding your salon’s website link as a recommendation into that article.

The publishers review your stellar online portfolio and client results and then agree to update that post to mention your salon name as a top balayage salon in South Beach while linking to your website!

This referral link from Miami Gossip Magazine back to your salon website is considered a strong local backlink – an external vote of confidence signalling you offer exceptional balayage services in that South Beach area. Over time, earning similar credible backlinks will increase your local SEO authority and website traffic.

But not all backlinks hold equal weight. The quality and context of sites linking out matter extensively.

That’s why salons should target backlink acquisition from reputable sources closely aligned to both beauty services and location-based intent. For example:

  • Local business directories like Hotfrog or community event calendars
  • Neighborhood publications willing to feature the salon
  • Relevant beauty and hair sites accepting guest posts
  • City metro newspaper write-ups
  • Sponsorship callouts on school or nonprofit fundraiser sites

Securing contextually relevant links signals external validation of your salon’s specific offerings. This third-party vote of confidence can profoundly shape how high your domain ranks for competitive queries.

Salon SEO – Step #5: Technical SEO

Several processes happen in the background every time someone lands on your site. Beyond just keyword targeting and content building, technical site infrastructure and architecture optimization unlock true SEO potential.

Minimizing HTTP Requests

The more complicated your site is, the more time it takes to load. Hosting several files or using pictures in a large data format forces the user’s browser to make multiple hypertext transfer protocol (HTTP) requests, slowing the loading time. Solutions to this issue include:

  • Compressing images to reduce their size.
  • Enabling browser caching to shorten the loading time for repeat visitors.
  • Using a web host with a Content Delivery Network, a resource that stores information closer to end users.

If it’s too technical for you to understand, think of your website server as point A and a visitor who just landed on your website as point B. The number of rounds it takes to send everything required to load a page from point A to point B affects the loading time. The fewer rounds, the quicker the loading time.

Mandatory Mobile-Friendly Site

A few decades ago, people only accessed websites on large screens. With over 60% of searches now happening on mobile devices, salons must embrace “mobile-first” website design or risk disappearing from the search results most prospective clients engage with.

Responsive Web Design

Before you launch your website, be sure it looks good and functions well on desktops, tablets, and phones. Many popular platforms automatically do this work for you, but you still need to test. For example, make sure the booking button for your salon is easy to find on any screen.

Accelerated Mobile Pages (AMP)

AMP is a development framework designed to improve the performance of sites on mobile devices. Using this tool will simplify the site, limiting some of the information shown on smartphones to shorten load times. If you’re struggling with the mobile performance of your website, you might talk to a developer about this option.

Other Techincal Concerns

You may not deal directly with some of the technical aspects of your site, but you’ll want to have a basic understanding of them to ensure all the boxes are checked.

HTTPS: Enhancing Security

The address for your website should start with “https:” This acronym stands for Hyper-Text Transfer Protocol Secure and refers to how data traveling to and from your site is encrypted. 

So, in simpler terms, if you see that little green padlock icon in your browser when visiting your salon’s website, you can feel confident that your activity on that site is encrypted and secure from hackers. It means that the website has SSL set up correctly.

Improving Web Crawling

A few steps can make it easier for search engines to find and index your site. A robots.txt file is a backend set of instructions that guides web crawlers. An XML sitemap provides a clear structure for web crawlers to follow. An experienced web developer can share the best practices for using these resources.

Salon SEO – Step #6: Content Creation

Once you have optimized the existing pages, the next step is incorporating them into your online content. Your keywords will act like magnets for search engines, drawing potential clients to your site when they search for the services you offer. While your website is often the first stage, content for your salon can be much more than web pages. Your online content might include:

  • Blog posts
  • Social media posts
  • Videos
  • Podcasts
  • Checklists
  • Quizzes
  • Images

A well-formed content strategy lets you be creative. If you love making videos, they’re a great way to highlight your and your staff’s personalities. If you enjoy teaching, a podcast or webinar on hair care or other beauty topics could be a natural fit. The content you produce isn’t just about matching keywords; it should also establish your business as a hair/beauty expert. 

How to Choose Content Topics

Authenticity is a ranking factor for search engines. It’s also something your clients will sense in the content you post online. The keywords you focus on and the topics you pick should be based on the needs of the audience you’re trying to reach. You should use the best possible SEO practices, but you must provide value to your potential clients. Some questions to ask are:

  • What beauty topics are people talking about at your salon?
  • What services do they ask for the most?
  • What do you do better than your competition?
  • What problems do you find yourself solving?

Choosing Formats

It used to be that a content strategy always started with a blog. Website platforms like WordPress make designing and posting words and images easy. A blog is still a perfect format for topics such as haircare tips, styling trends, and wellness practices.

Mobile phones and video platforms now make producing video content much more accessible. Short, how-to videos don’t have to be perfect. They just need to highlight the value you bring as a salon. 

Salons are a natural fit for before-and-after pictures. With your client’s permission, you can post images of real people who have benefited from your services. Matching the image with a testimonial or review will strengthen its message.

Does social media marketing help you with SEO?

Yes, there is a strong connection between social media marketing activities and SEO benefits. Here are some of the key ways social media helps amplify organic search visibility and performance:

  1. Social shares of site content like blog posts help search algorithms discover new quality pages and index them faster. Increased content diffusion equals higher rankings potential.
  2. Engagement metrics on socially shared content, including likes, comments, shares, and check-ins, act as supplementary user signals for search bots to consider when assessing relevance to the keywords people are searching for.
  3. Promoting hashtags about your city or neighborhood across social reinforces you serve those specific areas, assisting local SEO.
  4. Many news/review websites pull social shares into published articles, which then link back to your website, earning domain authority and boosting backlinks.

While social is not a direct ranking factor, thoughtfully optimizing and repurposing content across social channels can amplify visibility!

Salon SEO Best Practices and Common Mistakes

A Few Best Practices

Focus on Providing Value

With all the focus on search engines, it can be easy to forget users’ needs. It doesn’t matter if you can bring users to your website if they have a terrible experience when they land there. Make sure to consider the needs of potential clients when making every SEO decision.

Be Consistent and Relevant Across Channels

Your social media presence and blog posts should match the style and tone of your website. Keep logos and taglines uniform as well. Give users a consistent experience as they find their way to your site.

Be Aware of Changing Trends

Refrain from assuming your SEO journey is over once you’ve finished your first round of optimization. Popular keywords change over time, and technology updates create new SEO opportunities. Ignoring new trends puts you ahead of your competition.

Some Common Mistakes

Keyword Stuffing

There can be too much of a good thing. Forcing keywords into your content feels unnatural, and both search engines and users can tell you’re trying to cheat the system.

Neglecting Responsive Design

A great website on a desktop may need to improve on a smartphone. Be sure you’re building your site with mobile devices in mind. They will continue to grow as the primary way people perform searches.

Low-Quality Backlinks

Backlinks from irrelevant sites can hurt your search engine ranking. Focus on quality over quantity when seeking these valuable connections.

Ignoring Local SEO

Local SEO can feel like extra work. However, remember your salon is a local business. Make sure the people most likely to book an appointment can find you.

Conducting an SEO Audit of Your Salon

Now that you know a little more about SEO, you’ll want to put it into practice. Your first step should be gauging where you stand right now. 

  • Have you done some keyword research?
  • Are those keywords included in your website?
  • Are your pictures optimized for fast loading? 
  • How is your website structured?
  • Do you have a plan for getting reviews?

Once you know where you are, you can start developing a strategy. In most cases, you’ll begin with on-page SEO, determining how to improve the value and effectiveness of your content. 

From there, you’ll want to consider performance issues and how long your site takes to load. You may want to work with a professional who has deeper knowledge of these issues at this stage.

With your website optimized and performing well, you can improve your off-page SEO game. You’ll consider effective strategies for developing a web of connections through backlinks and growing your audience with reviews and social media work.

How to Measure Your Salon SEO Performance

Marketing professionals use key performance indicators (KPIs) to determine how well their ad campaigns work. You can do the same thing for your salon website. This information will help your digital presence thrive.

Google Analytics

Google Analytics can help you monitor your website’s performance. This tool provides data about the number of users who view your site, how often they visit, and how long they’re engaged.

Keyword Ranking

Several free and premium tools are available to determine your keyword’s rank. To quickly check a single keyword, you can go into private/incognito mode and input the term. Then, scroll and see where your site shows up. A great paid tool to monitor your keyword ranking is ahrefs.

Backlinks and Referrals

Backlinks tell you how your site is connected to the rest of the web. A backlink tracker will give you insights into the number and quality of connections to your site. A great paid tool to monitor your backlinks is ahrefs.

Salons and the SEO Landscape in 2024

The digital world is changing rapidly. Artificial intelligence (AI) has allowed people to quickly create massive amounts of written and visual content. These trends also affect SEO practices.

AI vs Original Authorship

When ChatGPT emerged, many people started creating content at a low cost. However, they soon realized much of that content was generic and could be inaccurate. Current search algorithms have improved at recognizing AI-generated content and favour human authorship.

Authenticity

Since the creation of search engines, people have looked for ways to fool them and inflate their rankings. Algorithms are doing a much better job of flagging fake content and manipulated links.

Importance of User Experience

Many business owners are concerned with how their websites look but don’t always consider how they function. The appearance only matters if the site is user-friendly. This is especially important for salons that depend on online booking (a feature every salon website should have). If it’s challenging to schedule an appointment, it will never happen. Algorithms also measure how users interact with your site to determine its relevance. If people navigate to another website on the search page a few seconds after landing on your website, it can affect your SEO ranking.

Voice Search

People accessing the internet through a smart speaker have increased the need for SEO experts to consider how to optimize sites for voice searches. This trend affects the content that should be available on a page. For example, you should have FAQs about your salon sitting on your home page rather than linked to on a secondary page so that when a user asks a question to a smart speaker, it can quickly find the answer.

A Quality Cut Starts With Clients Finding your Salon Reaching The End, But Your SEO Journey Has Just Begun

And with that, you should have a more complete perspective of essential SEO components needed to amplify your salon’s visibility and growth potential in 2024 from on-site technical infrastructure to off-site credibility building.

If you have a great salon with excellent services, you must get customers through the door. The SEO practices in this article will help you create a digital path to guide them. By paying attention to on-page, off-page, local, and technical SEO, you will have a digital presence structured for growth.

Finally, remember that while SEO can lead new clients to your salon, their in-person experience keeps them returning. Just as you should provide value with your online content, you should keep improving and growing your in-person skills and customer service. This work will result in positive reviews to strengthen your SEO presence and loyal customers to keep you profitable.

If at any point you need SEO guidance or simply a second set of expert eyes assessing opportunities for your salon specifically, our digital marketing team at The Salon Marketing has your back. Connect with us anytime! Here’s to maximizing online visibility together in the exciting year ahead ☺️

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