What do you do when you want to visit a local shop? Gone are the days when you’ll flip the pages of a bulky yellow pages. Like most of us, you will use Google to find what you’re looking for.
This is what your potential customers are doing as well! As a salon business you need to focus on your SEO game to land more customers that are searching for beauty and hair services every day.
There’s an internet joke that goes like this…The best place to bury a dead body is on the second page of google, because no one’s looking there. It’s funny because it’s true.
You need to make sure your website is among the top 10 salons in your city or area to stand out among the competitors. In this article, we will guide you to rank with the right and Google-recommended practices.
Tips To Get Your Salon In Top 10 Google Search Results
If you are a salon owner and want to acquire the top ranks on Google search results, follow a few SEO strategies to move the needle.
1. Create Your Google My Business (GMB) Profile
The first and foremost thing is to add all your business information including address, phone number, hours of operation, list of services, etc on your GMB (Google My Business) profile. Make sure to add high-quality photos of your salon on the GMB profile to give your customers a sneak peek of the place.
2. Target Local Keywords
SEO works around keyword placement and usage. For marketing your salon on search engines, focus on local SEO by using keywords including your city or neighborhood such as “top hair salon in <city>” or “best makeup in <area>” in your website copy. This helps your business to be found in the search results of potential customers in your very own locality.
The best part is, you can do this for every service you offer.
3. Make Dedicated-Service Pages
SEO works dynamically so even if you’re not able to rank your entire website, you can still rank one of the service pages with good layout, complete service description, inter-linking, reshares, and testimonials.
Separate pages can help people find exactly what they’re looking for, improve user experience that’ll enhance search rankings.
4. Use High-Quality Visual Content
Did you know, google allows you to add pictures of your salon to your Google My Business profile? This not only gives visitors a sneak peek of your salon but also makes your GMB profile complete. Posting new salon pictures regularly gives you an edge over your competitors.
5. Encourage Online Reviews
Once a happy client is ready to pay at the reception, ask them to leave a review on Google/Facebook/Yelp. Online reviews have a huge impact on the search engine ranking of any local business. Reviews in detail helps you even better as they mention client’s experience with the service they took, hence highlighting that particular service in search engines.
Always respond to your online reviews, be it negative or positive. It gives the potential customers a hint of your authority and respect for public opinion.
6. Ensure Blog Page
Take the help of a professional content writer and update your blog page weekly with relevant blog topics. It is one of the ways to share your valuable knowledge about hair and skin care. The use of relevant long-tail and short-tail keywords will increase your visibility on Google. Make sure to reshare these blogs on social media to give them a wider reach and attract potential clients.
8. Build Quality Backlinks
Backlinks are basically other websites pointing at you website. In the eyes of search engines, this establishes your website’s authority. This is all about collaboration with a trusted and reputed brand. You can always ask relevant website to put your link in their content and reciprocate the same in any way. These links signal to search engines that your site is relevant and trustworthy, thus improving your ranking.
9. Play well on Social Media
You must share blog posts, testimonials, valuable pictures, and videos regularly on social media platforms mainly Instagram, Facebook, and Pinterest just to keep them updated and fresh. Your caption or profile details must include the website address to make booking appointments easier.
10. Mention USP
Highlight what sets your salon apart from others. It can be a signature service, organic products, competitive prices, or exceptional customer service. Include this USP in your website copy, meta descriptions, and GMB profile.
11. Encourage online bookings
Enable online booking directly from your website or GMB profile. Introduce special offers or first time discounts. Convenience of online booking, coupled with enticing offers, can attract new clients who are ready to take immediate action. It will give you an edge over competitors who lack these features.
12. Monitor and Analyze Performance
There are several online tools that can help you in analysing your SEO efforts. Not only can that but also help you spy on your competitors. Usetools like Google Keyword Planner, Google Search Console, Ahrefs and SEMrush to track your website’s performance. With a single click, you can get access to your keyword ranking, search volume, and so on.
Monitoring your rankings regularly helps you track your SEO efforts, you can then update your SEO strategies based on what is working and what is not working.
Apart from all this, you can always mark your presence within the local and nearby community. You can visit events, distribute products, and talk about your services on these platforms to ensure word of mouth. These local engagements will create several online posts resulting in more footfall.
Summing Up
In today’s digital age, ‘word of mouth’ is not enough. Digital marketing efforts especially SEO is a must.
We also understand your time limitations and priorities. While focusing on core business activities, it is tough to pay heed to SEO marketing. Therefore, take the help of experts like us, who can perform result-driven SEO practices on your behalf.
Would like to connect? Let’s talk!
Hey, I'm Anshul and I'm a 2-comma club award winner with over a decade of experience in the digital marketing industry. I specialize in helping salon and spa businesses scale their business using proven digital marketing strategies.
Throughout my career, I've had the privilege of working with a diverse range of clients, from world-renowned motivational speaker Tony Robbins to marketing guru Russell Brunson, as well as internet sensations like Julius Dein and Dan Henry.