We don’t need to tell you the importance of Google when it comes to online search. Having a Google My Business account on Google for your salon hence becomes important. It provides essential information to your target market easily and effortlessly.
However, keeping the GMB page updated is also equally important. Maintaining an updated Google Business Profile is essential to providing customers with accurate interactions as well as salon SEO.
From setting standard business hours and holiday adjustments to temporarily closing your doors, this comprehensive guide offers step-by-step advice on managing your Google Business Profile in an accurate and current fashion. This ensures your customers are always presented with accurate business hours.
Why update business hours on Google though? A few reasons…
Customer satisfaction:
- Accurate hours help customers plan their visits
- Prevents frustration from arriving when you’re closed
Improved search visibility:
- Google favors businesses with up-to-date information
- More likely to appear in relevant local searches
Credibility and trust:
- Shows you’re actively managing your online presence
- Builds trust with potential customers
Reduced phone calls:
- Fewer inquiries about operating hours
- Saves time for you and your staff
Special hours and holidays:
- Inform customers about changes for holidays or events
- Helps manage expectations during unusual circumstances
Mobile searches:
- Many customers check hours on-the-go
- Accurate info is crucial for last-minute decisions
Voice search optimization:
- Virtual assistants rely on this data for voice queries
- Ensures you’re found in “near me” or “open now” searches
Avoid negative reviews:
- Incorrect hours can lead to disappointed customers leaving negative feedback.
Steps to update Salon Business Hours on Google My Business
Step 1: Search “Google My Business” on Google, and you’ll be presented with a snippet as below. In case you don’t see it, you’ll need to log-in to your Google account or select the correct one.
Step 2: Next, tap on the “Edit Profile” icon, where you will find an option to edit your opening hours. Make sure to add correct information about your business hours. Wrong details can disappoint your customers and could lead to a negative experience.
Scroll down to the “Hours” section, click on the pencil icon and edit. Here, you will be able to customize each day’s opening/closing times accurately.
Step 3: Once you’ve made any modifications, be sure to click “Apply” or “Save” to apply them and update your profile. You’re all done!
Tip: While you’re editing the hours, it would be a good idea to review everything else, and update them if needed.
Adding Special Hours to your Google Business Profile
There may be times during the year when regular business hours don’t apply, such as holidays and special occasions.
At such times, setting special hours on your Google Business Profile is key to keeping customers well informed.
With special hours, you can specify opening and closing times that differ from those listed on your usual schedule – providing customers with clarity while improving their experience.
To do this, access your business hours dashboard from Google Business and navigate to “Special hours ->”Add”
Conclusion
Creating a Google My Business account is important for search engine visibility as well as salon SEO. If your salon hours have any seasonal shifts, you must update it. It ensures that your salon business’s profile has correct information, and customers can rely on it for any queries or information.
You need to make sure that the salon hours displayed on your GMB profile are correct. If the customers offer feedback or post any complaints about it, make sure to address it quickly. Use Google Posts to inform your customers directly about changes in salon hours or special promotions.
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Hey, I'm Anshul and I'm a 2-comma club award winner with over a decade of experience in the digital marketing industry. I specialize in helping salon and spa businesses scale their business using proven digital marketing strategies.
Throughout my career, I've had the privilege of working with a diverse range of clients, from world-renowned motivational speaker Tony Robbins to marketing guru Russell Brunson, as well as internet sensations like Julius Dein and Dan Henry.