The “ber” months – September, October, and November brings in the crisp and fresh air of autumn into our lives. And autumn’s arrival is a great opportunity for people to get rid of their worn-out looks and opt for new ones. Your salon can be the starting point of this change.
Want to attract new customers and the old ones coming back again? Try these five salon marketing ideas for September.
1. Exclusive Packages for Celebrating Self-Improvement Month
September is National Self-Improvement Month, so now is a great time to advise your clients to work on their health and happiness. When summer vacations are over, most people resume their normal lives. They look for the ways to alter their appearance as well as improve their inner self. Your salon can be very helpful to them by giving them special packages for self-improvement that meet their need for a new start.
Ideas for your salon
- Transformation Packages: People are looking for transformation, make it easy for them. Market special packages of color treatment, skincare, and haircut. Design your services to make your customer feel a whole new person in this new season.
- Workshops: Topics like skincare routines, hair care, or stress-relief techniques are most searched. You can easily host webinars, zoom classes, or in-salon mini-workshops to offer clients valuable knowledge and promote your salon throughout the month.
- Promote Healthy Hair and Skin: Emphasize treatments that focus on nourishing and repairing damage caused by the summer sun, such as deep conditioning treatments, hydrating facials, and scalp massages. Highlight these services in a “Back-to-Routine” social media promotion.
Use your social media platforms to showcase ‘before and after’ transformations, share testimonials from clients who are happy with your service, and provide tips on how they can maintain their new look at home. This will not only bring in more new clients but also create a sense of community around your salon.
2. Bring Out the Seasonal Specials on the First Day of Fall
The autumnal equinox, which is usually the last week of September, is the official beginning of fall. It is a period when people are willing to accept the not-so-hot and comfortable atmosphere of fall, and what could be a better choice than a brand-new haircut? The fall equinox is a very good time for your salon to launch seasonal promotions that mirror the transformation of the weather and fashion trends.
Ideas for your salon
- Fall Color Trends: Offer discounts on hair coloring services that feature the latest fall trends, such as warm tones like auburn, caramel, and deep browns. Promote a “Fall Color Refresh” campaign to attract clients looking to upgrade their look.
- Autumnal Skincare: Fall means dry skin. So, introducing treatments that address this issue is a good idea. Offering hydrating facials and exfoliation treatments to renew the skin is in alignment with what people are already looking for.
- Fall-Themed Promotions: Create a fall-themed menu that includes services like pumpkin spice manicures, cinnamon-infused pedicures, or a hot oil hair treatment with essential oils reminiscent of the season.
You need to run for 30 days a countdown to the fall day one, publishing a different service or product each day. This creates engagement and anticipation among the audience.
3. Time for Some Positive Thoughts
The next one is Positive Thinking Day – the holiday that is to be celebrated on September 13, and it is quite appropriate to include in the marketing campaign of your salon. It is a day dedicated to the celebration of positivity, and your salon is where clients leave in a better and state than when they arrived.
Ideas for your salon
- Complimentary Services: Make sure to have some additional services for free; for example, if a client books a facial, give them a free scalp massage or a hand treatment.
- Inspiring Quotes: It is recommended to post cheerful and inspiring phrases on the walls of your salon so that your clients would feel good about themselves. You can use these quotes on your social media accounts to spread the good energy to your followers as well.
Even ask people to take selfies, with a quote that they most connect with! And you know what happens with selfies, right? They get posted on Instagram, snapchat and shared with family and friends. This helps your salon to be in front of people who aren’t your existing clientele.
Branding your business with positive vibes will help you create a warm and welcoming atmosphere. Be it the newcomers or regulars, your clients will feel happy and pampered.
4. Special deals for Working Parents Day
National Working Parents Day is celebrated on September 16th every year. It is a day to honor and applaud the difficult work of parents who balance their careers with raising children. This opportunity can be used to show support for these dedicated individuals, who often prioritize their family’s needs over their own.
Ideas for your salon
- Parent Pampering Packages: Create special packages that include a haircut, manicure, and a relaxing treatment like a facial or massage. Offer these at a promotional rates to working parents who could use a little self-care.
- Family Day Specials: Offer family-friendly promotions where parents and children can come in together for services. Probably on the weekends, or on less busy weekdays. This could include a mother-daughter manicure or a father-son haircut special.
- Employee Appreciation: Don’t forget to acknowledge the working parents on your own team. Offer them a bonus, an extra day off, or a special treat to show your appreciation for their hard work and dedication.
Channel these offers via targeted email campaigns, social media reels and local community outreach, thereby getting the working parents in your area to know about how your salon is supporting them.
5. Go all in for Peace and Unity – International Day of Peace
The International Day of Peace is celebrated on the 21st of September in several countries across the world. This day makes it possible for your salon to associate itself with a noble course and to spread a positive word of peace and goodwill in society.
Ideas for your salon
- Peace-Inspired Services: Create a “No Stress Relaxation” package that would include services such as aromatherapy, facials, and light massage. Choose soft music, pleasant smells, and nonaggressive design to make your clients feel as comfortable as possible in your salon.
- Fundraiser or Charity Drive: Support a local charity that works for promoting peace and the welfare of the community. Offer a percentage of your sales made on this day to the cause and encourage your clients to do the same.
This teaching promotes your salon’s dedication to local responsibilities as well as strengthens your relationship with clients who value social responsibility.
Conclusion
As a salon owner, September can be a great time to run email & social marketing campaigns to connect with clients who are ready for change. Your marketing efforts can give your audience the confidence to welcome the new season.
We understand that running a salon is a full time job and a half! Promotional activities take time and effort. But the good news is, you’re not alone!
At The Salon Marketing we specialize in helping salons like yours succeed in competitive markets. Our professionals create personalized salon marketing strategies that engage your target audience and deliver results. We can help you improve your search visibility, create Instagram reels, and attractive email campaigns.
Don’t allow marketing obstacles to stop your salon’s growth. We can help you expand your brand and attract more customers. Get in touch today!
Hey, I'm Anshul and I'm a 2-comma club award winner with over a decade of experience in the digital marketing industry. I specialize in helping salon and spa businesses scale their business using proven digital marketing strategies.
Throughout my career, I've had the privilege of working with a diverse range of clients, from world-renowned motivational speaker Tony Robbins to marketing guru Russell Brunson, as well as internet sensations like Julius Dein and Dan Henry.