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Start the New Year Strong: Proven Salon Marketing Ideas for January & February

Month: December 2024

Start the New Year Strong: Proven Salon Marketing Ideas for January & February
Start the New Year Strong: Proven Salon Marketing Ideas for January & February

As the holiday frenzy fades, salon and spa owners must plan on how to maintain the momentum and schedule more appointments throughout the slower months. January and February can be a game-changer for your salon provided you use the proper marketing techniques. There are plenty of chances to increase your clientele and income, whether by taking advantage of New Year’s.. Read more

Longer Salon Hours: A Smart Business Move or a Risky Gamble?
Longer Salon Hours: A Smart Business Move or a Risky Gamble?

The beauty industry is getting competitive by the day, and in turn increasing clients’ expectations. A lot of clients are seeking appointments outside of regular salon hours due to busy schedules, non-traditional working hours, and the increasing desire for convenience. Modern salon patrons want flexibility, whether it’s a lunchtime express service, an evening pampering session, or an early morning blowout.. Read more

Stylist Left? Here’s How to Keep 90% of Their Clients (Without Drama)
Stylist Left? Here’s How to Keep 90% of Their Clients (Without Drama)

People come to a salon for a holistic experience, and that includes the ongoing relationship they have with their stylist. For clients, the trust developed with their favorite stylists over several visits may seem irreplaceable. And when a stylist leaves, they may question whether someone else can live up to their standards. When a stylist suddenly leaves your salon, it.. Read more

Gender Neutral Marketing: A Smart Business Move?
Gender Neutral Marketing: A Smart Business Move?

Every business is aware of how important it is to understand their target markets. And when you consider the fact that our environment is constantly changing, from priorities to cultural norms, it can be challenging to pinpoint exactly what customers want from brands. But in recent years, it’s become clear that we need to reevaluate the way we use gender.. Read more

Successful salon open house ideas – An ultimate guide
Successful salon open house ideas – An ultimate guide

Whether you have been a salon owner for a while or you are just starting out, growing your clientele is always one of your top concerns. Organizing an open house for your hair shop is a fun opportunity to engage with the community, demonstrate your skills, and draw in new customers. It’s an opportunity to create a lively and captivating.. Read more

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